Meet Amanda Lofland!

It’s always hard to sit down and write out precisely who you are. Especially since I’m still trying to define who I am and connect my ever-changing identity with the people I am now trying to reach in the big wide world of tech. But that is one of the many reasons I was attracted to Sprious. I knew that I would have the entire team’s support to grow, change, and learn both professionally and personally, which is fantastic.

Let’s start from the beginning then, shall we? I am from Canton, South Dakota, a small town of around 3,000 people. Even though it’s small, it’s always filled to the brim with drama. As small towns usually are, and I know pretty much all of it. Why? Because I worked for the local paper in high school, so I know all the dirt on everyone! That was where I got my start creatively. At the time, I didn’t know what I wanted to do exactly, but I focused my sights on journalism because I enjoyed it immensely. 

As the years went on, I continued my creative journey working at the Sioux Valley News and worked at other places that I believe have defined who I am. I worked at the local Good Samaritan and did factory work alongside my dad. I like to include these in my creative journey. Because even though I was not doing creative work, these places have given me experiences, and stories, that not a lot of other people have and deeply influence the way that I think and care about others.

By the time I graduated high school, I had realized that I deeply loved advertising, despite its many flaws. The jingles, the colors, the characters, the celebrity endorsements, and worldwide campaigns! But more importantly, I loved that advertisements try to reach people and connect with them, wherever they are in the world and life. So, when I left for college, advertising was what I set my sights on. And I took that small-town sense of community and curiosity with me. It reminds me that people are always more complex than we make them out to be. 

During my time at the University of Nebraska-Lincoln, I had the privilege to meet some of the coolest and most creative people in the advertising industry. I met these people through an RSO at UNL called Creative Commons. It was one of my biggest passions for four years, and I eventually took on President’s role my senior year. I cultivated a space where people could feel proud of their accomplishments, make extraordinary friendships, and give them opportunities to shine.

I still feel that same passion for advertising that I did years ago. I feel lucky that I do and that I get to put all that I have learned and experienced into my new position here at Sprious!

But when I am not working, I do lots of fun stuff. I love to try new things, especially good things for my health. Like yoga, hiking, sensory deprivation, acupuncture, and sound therapy, to just name a few. I enjoy pushing myself both mentally and physically. If I didn’t, I wouldn’t quite feel like I was alive. 

Some other important fun facts:

  • I have never had a pet. But I hope to soon!
  • I love movies! Sitting in a movie theater and letting yourself get lost entirely in a film is, I believe, one of life’s greatest pleasures.
  • My dream is to live on a mountain. Mountains are very special to me; each I travel to is a friend. They keep my hopes, dreams, and secrets in their many ridges and peaks.


I always thought growing up would be scary, but now that I’m here and surrounded by my friends and these new amazing people at Sprious, I know that I’m gonna be okay and that the future is not as scary as I once thought that it would be. Arrivederci!